Senior Product Designer with 10+ years designing user-centered interfaces. I combine rigorous research and user testing with cross-functional collaboration to ship products that work. I design, test, iterate and use AI tools to move faster.
I've built my career across health, fintech, travel, retail and entertainment, moving comfortably between early product thinking and the detail of delivery. I enjoy joining ambitious teams, making complex problems clearer and creating systems that help good work scale.
Recent work spans long-term contracts and embedded product roles with start-ups and global brands. Earlier permanent roles at ASOS, Disney and Twitter gave me a strong foundation in digital craft, brand and large-scale customer experiences.
A selection of the teams and products I've worked with recently.
Jude
Health and ecommerce
Leading the evolution of Jude’s digital experience, creating a scalable design system and applying it across key product and ecommerce journeys.
Manual
Digital healthcare
Designed and iterated customer-facing health journeys, working with product and growth teams to improve clarity, trust and conversion.
Yond
Travel technology
Sole designer shaping a new trip-planning product from concept to delivery, spanning research, product journeys, prototyping and visual design.
Nespresso
Global ecommerce
Designed and tested ecommerce experiences across research, UX and polished UI, simplifying complex purchase journeys for an international audience.
Plum
Fintech
Led research and discovery across core financial experiences, turning customer and business insight into clear product opportunities and concepts.
Holland & Barrett
Health technology
Led the end-to-end design of an at-home diagnostics product, making complex health results clear and accessible.
Earlier permanent roles include Twitter, The Walt Disney Company and ASOS. Additional selected clients include Selfridges, BP, GSK, Trainline, Warner Bros., LEGO, Ogilvy, Publicis and AKQA.