Joy Walker · Senior Product Designer
I make complex
products feel joyful.
I'm a Senior Product Designer who joins teams for long-term freelance contracts and permanent roles. I work from early product thinking through to the details that make an experience feel right.
Explore selected work↓01 · Selected work
Products, platforms and systems shaped with strategic clarity and a generous dose of personality.
View case study ↗Yond
Turning travel inspiration into bookable trips with AI.
View case study ↗Holland & Barrett
Making complex health data simple through a diagnostic app.
View case study ↗Plum
Making money management feel more human.
View case study ↗LEGO
Playful digital worlds built for young imaginations.
View case study ↗Nespresso
Helping people find the right coffee experience online.
View case study ↗Selfridges
One design system. Countless retail moments.
Earlier work
A compact archive across entertainment, retail and brand.
02 · How I work
Big-picture thinking.
Hands-on craft.
I bring senior product judgment into the room early, connecting customer needs, commercial ambition and the practical realities of shipping.
- 01Frame the right problem
- 02Make the complex visible
- 03Build alignment through prototypes
- 04Raise the bar through systems
digital products
03 · Profile
Experienced, practical and collaborative.
I'm hands-on, collaborative and comfortable working inside established product teams. I've worked with start-ups and global organisations across health, finance, retail and entertainment, often joining for longer contracts where context and trust matter.
More about me ↗