Streaming product design
WWE
Designing a new WWE streaming experience across web, mobile, television and games consoles for a broad global audience.
My role
Product Designer in a three-person design team · Cross-platform UX and UI · Prototyping and design delivery
The project
The team redesigned WWE’s streaming platform around clearer content discovery, stronger audience pathways and a bold interface suited to the brand. The first phase focused on research, audience needs and interaction patterns before moving into detailed interface design.
Designing across platforms
A central challenge was creating one coherent experience across web, mobile, smart televisions and games consoles. Each platform brought different screen sizes, viewing distances, technical constraints and control patterns, so navigation and focus behaviour had to be considered carefully.
Collaboration and delivery
Over three months, I worked alongside one UX designer and another UI and UX designer, collaborating closely with the US creative team. Daily reviews, prototypes and regular iterations helped the distributed team maintain quality and consistency through launch.
